Hamad Medical Corporation — Employee Wellbeing Conference 2025
Hamad Medical Corporation organized a paid international conference focused on employee wellbeing and workplace health. The objective was to drive qualified registrations and achieve attendance targets efficiently without excessive ad spend.
I was responsible for managing paid acquisition and improving conversion efficiency through optimized targeting, messaging, and funnel structure.
The Challenge
The original flow relied on a basic sequence:
Register → Wait → Payment Link → Attend
This created significant drop-off, especially for a paid event, where many users register but never complete payment or attend.
The goal was to increase attendance without increasing ad spend unnecessarily.
What I Did
Planned and executed Meta Ads campaigns targeting relevant professional audiences
Optimized creatives to improve trust, relevance, and conversion rates
Ensured efficient budget allocation to maximize registrations without overspending
Identified conversion drop-offs in the registration process and proposed improvements
Supported the overall acquisition and funnel efficiency from ad click to registration
Creative Optimizations
During the campaign, I improved performance by refining the messaging to increase trust and relevance for healthcare professionals.
Key improvements included:
Adding Ministry of Health branding to reinforce official credibility
Highlighting CPD points to make the event professionally valuable
Aligning creatives with audience motivations instead of generic promotion
REGISTRATION FLOW
Traffic was directed to a structured landing page designed to capture qualified attendees and guide them through the paid registration process.
Because this was a paid event, conversion efficiency was critical.
My Approach
Beyond running ads, I analyzed the full conversion journey to identify areas where potential attendees could drop off.
Key focus areas included:
Improving audience targeting quality
Aligning creatives with professional motivations
Ensuring clear communication of event value
Supporting a structured conversion flow from interest to registration
This approach ensured efficient acquisition without relying on excessive ad spend.
Results
1,100+ attendees
Original target: ~700 attendees
Strong performance achieved without excessive ad spend
Campaign demonstrated efficient acquisition and high audience relevance
Event Coverage
Official event communications confirmed attendance exceeded initial targets.
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