Paid Ads Campaign for “Idea Worth A Billion” Speakers Event
I managed the paid advertising campaign for Nama’a Social’s “Idea Worth A Billion” Speakers Series event, targeting young entrepreneurs, professionals, and business-focused audiences in Qatar.
The campaign ran over a 5-day period and directed users to a Microsoft Forms registration page, as no dedicated landing page or ticketing system was available.
The primary objective was to generate qualified registrations and maximize attendance while maintaining strict cost efficiency.
Campaign Setup
The campaign was executed using Meta Ads with a traffic objective optimized for landing page views.
Campaign structure included:
• Traffic campaign optimized for landing page views
• Arabic-focused audience targeting with entrepreneurship and business interests
• Age targeting: 18–44, with strongest performance from 25–44
• Instagram post boost to support reach and engagement
• Direct traffic to Microsoft Forms registration link
Budget allocation:
• Total spend: 1,523 QAR
• Main traffic campaign: 1,296 QAR
• Instagram boost: 228 QAR
Performance Results
The campaign generated strong traffic volume at highly efficient cost levels.
Results:
• 3,200 landing page views
• Cost per landing page view: 0.41 QAR
• Total reach: 180,023 people
• Total impressions: 469,035
Audience insights:
• Strongest engagement from ages 25–44
• Majority of traffic driven through Facebook Feed placement
• Mobile accounted for the majority of users
Meta’s optimization algorithm successfully delivered large volumes of qualified traffic at low cost.
Registration Results
The campaign generated approximately 550 registrations.
This exceeded the original target of 200 registrations by more than 2.5×.
The high registration volume demonstrated strong alignment between audience targeting, creative messaging, and event positioning.
Attendance Outcome
Actual attendance reached approximately 120 participants.
Attendance rate: ~22%
This falls within the typical attendance range for free public events (15%–30%), particularly when no automated reminder system or ticket confirmation workflow is implemented.
Since registration was handled through Microsoft Forms without automated reminders, attendance depended entirely on user intent rather than structured follow-up sequences.
Despite these limitations, the campaign successfully drove meaningful turnout using efficient paid acquisition.